Study: Focus on place motivates conservation…

Nov 8, 2013 | What's New

Cooperative Extension
Nov 06 2013

A new study published in the Journal for Religion, Nature and Culture explores how religion can play a positive role in encouraging conservation behavior. The study focused on a congregation’s shared sense of connection to their church and local community. By targeting the congregation’s sense of place–the meanings and emotions people associate with a particular place–outreach campaigns geared toward a faith-based audience may inspire participants to care for their local environment.

“Research has already shown that the meanings we associate with places that are special to us can be motivating factors to protect that place. Most of this research has focused on natural places, but our study provides evidence that these findings can be extended to the environment where one’s place of worship resides,” said Jenny Seifert, lead author of the study and science writer and outreach coordinator for the Water Sustainability and Climate Project at the University of Wisconsin-Madison.

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